Why A Website Is Important For Your Business

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.


What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.


By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.


Without sales, or selling more than you spend, your business is doomed. By having an online presence, you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!


Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.

You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to homing in on your prospective clients.

Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit offered by Ceyleon.

5 Tips to Convert Visitors to Buyers

SEO focuses on driving customers to your website. However site visitors alone doesn’t pay the bills. Success will depend on changing these guests to clients.

Organic search site visitors converts to income, on common, roughly 3 % of the time, in keeping with the research I’ve seen, though the highest changing websites attain 10 % or extra.

Do not forget that searchers drop onto your website with no navigational context. Searchers that question your brand sometimes have a purpose in mind. Serving to them accomplish that goal increases the probability of a purchase or at least a optimistic impression.

Use these 5 tricks to convert extra searchers into buyers.

Converting Searchers into Consumers

  1. Don’t depend on model recognition.

Most searchers selected your listing as a result of it seemed at a glance to fulfill their wants.  It wasn’t as a result of they acknowledged your organization or the brands you carry.

For that cause, websites organized by product brand instead of type or characteristic will struggle in natural search. It’s more durable for brand-oriented websites to rank for the non-branded queries that most individuals seek for. It’s additionally harder for these non-brand searchers to navigate your website for the products and information they’re in search of.

  1. Highlight promotions on each web page.

Costs are a serious purchase consideration in most ecommerce sectors — the smaller your brand, the extra vital the value.

Sadly, most customers coming from organic results will miss out on home page discounts or promotions. Highlight these promotions on each web page indirectly.

Some websites use static or rotating banners across the top of all pages. Others display,

(i) A pop-up modal upon a customer’s preliminary entry,

(ii) A flag within the corner or on the side of the web page or

(iii) A banner that slides up and down from the bottom of the web page.

Take a look at which of these work finest on your viewers and your website’s design.

  1. Make them feel confident.

There’s likelihood that any searcher you’re attempting to transform has never been to your website. He might not have heard of your organization. Brands which can be much less outstanding want extra proof factors than household names. Help searchers really feel assured about buying out of your website by displaying instant signs of trustworthiness, similar to:

  • An about us web page to offer tangible substance to what you are promoting
  • Trusted symbols and logos
  • Your telephone number: In case your brand is a household name, inserting the telephone number in a much less prominent place, similar to your footer, is ok. If not, make it apparent as a sign that customers can contact your organization shortly.
  • A chat function for fast support.
  1. Include product reviews.

I’ve heard all the objections to product reviews:

  • What if no one reviews anything?
  • What if there are negative reviews?
  • We don’t have time to moderate.

None of these outweigh the advantages. Reviews provide different customers an unbiased indicator of value. And for SEO, product reviews serve as a superb supply of unique, user-generated content material, which enriches the product web page‘s keyword.

For those who don’t have product reviews, resist the temptation to add a raft of Google business reviews. They don’t help your search engine optimization, and it reinforces the absence of reviewed products.

  1. Assist them choose.

Most searchers, again, will have no experience with your brand. Thus they’re going to have a harder time selecting amongst your offerings. Incorrect choices lead to more returns and frustrated buyers.

Provide size guides, help icons, product comparison charts, and different features that encourage confidence and improve the probability that customers will select the proper product the first time.