Why A Website Is Important For Your Business

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.


What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.


By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.


Without sales, or selling more than you spend, your business is doomed. By having an online presence, you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!


Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.

You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to homing in on your prospective clients.

Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit offered by Ceyleon.

5 Top Advertising Strategies for Your Online Store

With greater than 95% of all purchases predicted to be carried out on-line by 2040, eCommerce continues to develop year after year. On daily basis, new players join the field — making eCommerce more cutthroat than ever. Profitable companies know that consistently investing in effective digital advertising methods is essential to reducing through today’s digitally driven world.

As an eCommerce entrepreneur, you’re most likely questioning how one can keep forward of the game. In the present day, you’ll learn the best advertising methods to supercharge your online store.

  1. Tighten Up Your SEO Technique

Unfortunately, there are nearly 2 billion web sites on the World Wide Web at this time — in your niche alone, there are bound to be a whole lot — and each is competing to get noticed by their audience. With 53% of web site visitors pushed by SERPS like Google, you must keep on top of your search engine optimization technique. SEO is without doubt one of the most sustainable advertising strategies to repeatedly grow your online store. When appropriately carried out, it may possibly continue to pay dividends over an extended period.

The content material in your web site might be essentially the most important factor in SEO ranking. To rank highly, create content that’s SEO optimized. To make sure your target audience finds your web site, attempt to match their search intent as closely as possible. Search engines like google and yahoo rank web sites with high-quality links above those without them. Ensure that the external and internal links in your web site are relevant and trustworthy. Search engine bots also rank your web site on its mobile-friendliness. If you don’t understand how, Google has some useful pointers. Many online shops neglect the significance of following up on leads. This leads to a loss of potential sales.

  1. Revamp your E-mail Marketing Technique

One of the most efficient methods to nurture leads is through e-mail marketing. Most shoppers say that they like to obtain communication with brands they interact with via e-mail. Moreover, e-mail advertising is up to 40 times more effective than social marketing. That alone should compel you to update your advertising strategy. Many online stores don’t ask for sufficient data from leads. This leads to sending generic emails that often go unopened. To send more personalized emails, ask for more data for your mailing list. Key information to ask for includes:

  • Gender
  • Product category interests
  • Current city
  • The frequency at which they’d wish to obtain emails

Sending emails to your leads is great — however it doesn’t have to stop there. Proceed the conversation by requesting feedback that will help you:

  • Continue nurturing a positive relationship
  • Gauge satisfaction
  • Get suggestions for new content

Creating an avenue for feedback will not solely keep your subscribers engaged, it will also help to build trust.

Inbox Service Providers can change how your emails render without notifying you. Due to this fact, it’s a good suggestion to test your advertising and marketing emails before sending them. Look out for these points when testing:

  • Do your emails set off spam filters?
  • Are your emails mobile-friendly?
  • Do your emails include any damaged hyperlinks or lack link tracking?
  • Do all the pictures and videos load appropriately?
  1. Use Pay Per Click (PPC) Advertising

Pay Per Click (PPC) is the type of digital advertising and marketing where advertisers pay a fee every time one of their advertisements is clicked. Basically, PPC is a way to buy visitors to your website, rather than attempting to get organic visitors. Many online store owners and marketers attempt PPC advertising once and give up when they don’t get an excellent ROI, concluding that it isn’t an effective technique. Nothing could be further from the truth.

Paid search advertising — the most common type of pay-per-click — is among the many main advertising methods when it comes to ROI. It returns $2 for every $1 spent. That’s a 200% ROI. Keep in mind that PPC advertisements are shown in SERPs based on an auction of keywords and other ranking factors, such as:

  • Quality score
  • CTR
  • Landing page experience

To create a cost-effective advertising marketing campaign, ensure that you score highly on as many of these requirements as possible.

Google Ads is the most popular platform for PPC advertising, however social media platforms such as Fb and Twitter present nice alternatives. For now, let’s give attention to Google Ads. Including Google Ads in your online advertising technique is a brilliant move. It means that you can reach your target audience through the high-ranking real estate on Google’s web properties, including SERPs.

Your ad campaign can be in the form of:

  • Display Adverts: Banner advertisements that may seem wherever on Google’s ecosystem. They’ll appear on Gmail, YouTube, and related domains within Google’s “Display Network.”
  • Search Adverts: To appear alongside organic results in SERPs.
  • App Adverts: To promote your app on Google Play, Google Search, or YouTube.
  • Video Adverts: To appear on YouTube.

Google will charge you each time any of your advertisements is clicked. Google will give you a wealth of tracking information on your online advertising strategies. However, it is still important to set up a conversion tracker to observe the effectiveness of a PPC marketing strategy. A conversion tracker will enable you to decide which advertisements resonate with your target audience. By monitoring conversions, you will also be capable to accurately report ROI on your online advertising.

  1. Social Media Marketing

Did you know that 79% of the U.S population is on social media? With this statistic, you possibly can’t afford to ignore the power of social media in promoting a product or service. Here’s a list of advantages offered by social media advertising:

  • Increased brand awareness: Will increase your brand’s visibility via cost-effective advertising. This boosts brand awareness and begins building your online business reputation.
  • Increased conversion rates: Increased visibility and engagement, which result in greater conversion rates.
  • Acquire market insights: Offers a wealth of market insights — you interact with your audience and get suggestions on your services or products. You also get data on consumer demographics and identify the perfect content for your web page.
  1. Don’t Wait to Get Started

Building a profitable online store takes plenty of work. However, it’s a lot simpler when you have the fitting data, strategies, and a supportive community. We, at Ceyleon can help you to get your dream ecommerce store up and running in no time. Contact us today !

5 Tips to Convert Visitors to Buyers

SEO focuses on driving customers to your website. However site visitors alone doesn’t pay the bills. Success will depend on changing these guests to clients.

Organic search site visitors converts to income, on common, roughly 3 % of the time, in keeping with the research I’ve seen, though the highest changing websites attain 10 % or extra.

Do not forget that searchers drop onto your website with no navigational context. Searchers that question your brand sometimes have a purpose in mind. Serving to them accomplish that goal increases the probability of a purchase or at least a optimistic impression.

Use these 5 tricks to convert extra searchers into buyers.

Converting Searchers into Consumers

  1. Don’t depend on model recognition.

Most searchers selected your listing as a result of it seemed at a glance to fulfill their wants.  It wasn’t as a result of they acknowledged your organization or the brands you carry.

For that cause, websites organized by product brand instead of type or characteristic will struggle in natural search. It’s more durable for brand-oriented websites to rank for the non-branded queries that most individuals seek for. It’s additionally harder for these non-brand searchers to navigate your website for the products and information they’re in search of.

  1. Highlight promotions on each web page.

Costs are a serious purchase consideration in most ecommerce sectors — the smaller your brand, the extra vital the value.

Sadly, most customers coming from organic results will miss out on home page discounts or promotions. Highlight these promotions on each web page indirectly.

Some websites use static or rotating banners across the top of all pages. Others display,

(i) A pop-up modal upon a customer’s preliminary entry,

(ii) A flag within the corner or on the side of the web page or

(iii) A banner that slides up and down from the bottom of the web page.

Take a look at which of these work finest on your viewers and your website’s design.

  1. Make them feel confident.

There’s likelihood that any searcher you’re attempting to transform has never been to your website. He might not have heard of your organization. Brands which can be much less outstanding want extra proof factors than household names. Help searchers really feel assured about buying out of your website by displaying instant signs of trustworthiness, similar to:

  • An about us web page to offer tangible substance to what you are promoting
  • Trusted symbols and logos
  • Your telephone number: In case your brand is a household name, inserting the telephone number in a much less prominent place, similar to your footer, is ok. If not, make it apparent as a sign that customers can contact your organization shortly.
  • A chat function for fast support.
  1. Include product reviews.

I’ve heard all the objections to product reviews:

  • What if no one reviews anything?
  • What if there are negative reviews?
  • We don’t have time to moderate.

None of these outweigh the advantages. Reviews provide different customers an unbiased indicator of value. And for SEO, product reviews serve as a superb supply of unique, user-generated content material, which enriches the product web page‘s keyword.

For those who don’t have product reviews, resist the temptation to add a raft of Google business reviews. They don’t help your search engine optimization, and it reinforces the absence of reviewed products.

  1. Assist them choose.

Most searchers, again, will have no experience with your brand. Thus they’re going to have a harder time selecting amongst your offerings. Incorrect choices lead to more returns and frustrated buyers.

Provide size guides, help icons, product comparison charts, and different features that encourage confidence and improve the probability that customers will select the proper product the first time.

Building Your Online Store

The Internet is a great place to level up businesses. Where else are you able to put up a site aside from internet and immediately compete with huge companies on a world basis?

  1. What It Is

E-commerce basically means selling of goods or services over the Internet with electronic transactions and also through a secured network. E-commerce is not merely buying and selling but also a method of advertising and marketing through an electronic digital eco system. Right now e-com may be a well-established technology altogether major countries.

  1. Requirements of an E-commerce Store

Building a web store isn’t a simple job. E-commerce software or the platform should be ready to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client’s orders. You may encounter many options when beginning to create an e- commerce store. Before choosing any of them it’s important to possess a transparent view of the wants of yours.

  1. Study the Sales and Marketing Cycle to Determine your Needs

Before you decide for any of solutions for building e commerce store, study the essential model of e commerce that represents the whole sales and marketing cycle. The first building block of this cycle is audience during which you define what sort of customers you’ll target.

Second are commodities, during which you characterize the kinds of products you’ll placed on the market. Third is customer support where you’ll answer the questions and offer solutions to clients’ or potential clients’ problems. Next are advertising, marketing and endorsement where a business promotes the products or services. Then there’s transaction processing, the foremost important technical phase of the cycle, which can handle orders, taxes, payment processing and order delivery. Transactions may be automatic or manual. In manual processing you’ve got to enter mastercard/visa information manually through an offline terminal.

In the case of automatic processing a client’s form are going to be setup with a program that processes and charges the mastercard/visa for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is name with which you’ll create a particular business image to correspond with customers. Nobody goes to concentrate to your online store unless something catches their eye.

  1. Research Your Options

Once you’ve got defined your needs, you’ll then begin researching your options. There are two basic paths you’ll follow when building an e-commerce store – either buy readymade software or build a custom system with components and parts consistent with your requirements and budgets.

  1. Flexibility

Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to permit various give-aways, coupons and promotions. Also, if your product comes during a sort of models or styles, with different options and different prices then you want to communicate these factors and portray them distinctively in your online store. A true businessperson will definitely follow the patterns of his or her usual clients also as those that directly visit the location. Web statistic tracking tools are often an excellent help to the present end.

  1. Ease of Use

Some e commerce stores are very easy to use and need only a couple of minutes to find out while others are more complex with numerous features that they will be overwhelming. Being able to ascertain an indication of software before buying it’s an excellent help to determining simple use.

  1. Scalability

Being able to grow together with your company is extremely important. If you select a really simple solution now, then require a more robust solution down the road, you’ll lose time converting your store. If the URL structure of your store isn’t consistent, you’ll also lose program rankings by changing e commerce solutions. Therefore, it’s important to settle on an e commerce solution which will grow with you. For example, some stores owners might not want coupons within the beginning on the other hand down the road decide it’s an honest idea. Some stores can also have limits on number of products, internal control and tracking that down the road are going to be vital.

  1. Security

Of utmost importance to online stores is transaction security. The priority for any firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data are often protected by online store owners. SSL is an encryption technology that encrypts a message and therefore the receiver decrypts it by using RSA security. To enable SSL on your web server you would like a digital ID (a sort of identification which will recognize you). Many web hosts provide SSL installation for anywhere from a couple of bucks to a couple of hundred bucks per annum.

Importance of e-Commerce during the Covid – 19 Pandemic

e-Commerce can be explained in simple terms as the buying and selling process of products and services through internet using a market space which is virtual.

This has opened new horizons for many people and businesses worldwide by enabling them to find new revenue streams and also to diversify their businesses.
Many of the corporate giants in the world has adapted to use e-Commerce business models serving billions of people around the world while coordinating the marketing, warehousing, delivery and order fulfilment and logistic services across the globe with the help of dynamic emerging technologies.

In today’s world, e-commerce is carried out on different contexts. They can be stated as follows:

  • Business to Business
  • Business to Consumer
  • Consumer to Consumer

With the emergence of Covid 19 pandemic crisis, it has largely affected to the global consumer behavior in the aspects of purchase intention and buying behavior.  Similarly, businesses and individuals has to take counter measurements to threats and identify opportunities amidst of the Covid 19 pandemic to run their lives and businesses as well. E-commerce has also managed to adapt itself to this pandemic.

Some Individuals and Business owners have identified the opportunities brought by the pandemic and has adapted to e-commerce where some are still resilient to adapt due to the factors such as,

  • How much will it cost to set up e-commerce platform to sell products/services?
  • Will customers feel safe when purchasing products?
  • Is my e-commerce website is secure enough?
  • How to market my e-commerce store online?
  • How can I find products to sell on my e-commerce store if I don’t have products? Etc.

Since most consumers are attracted to purchasing products online, e-commerce stores face high competition. Therefore, an ecommerce store needs to be unique and the store owner needs to find highly demanded products while optimizing the website to the best of their ability to cater the demand of the website visitors in order to convert them to profitable customers.

Businesses and individuals need to adapt to the new normal as well as think on grasping and investing on new technological investment aspects like e-commerce so that they can achieve their short term and long term goals by overcoming the challenges as far as the businesses are concerned.